Why we exist
Naagin was founded with a rebellious spirit and no small objective: to offer instant taste upgrades to people (of passion) who want better food, and to bring a modern twist to India’s historic and passionate relationship with spices.
Every idea starts with a problem.
Ours was simple: India is the largest consumer and exporter of chillies in the world. Indian cuisine is globally renowned for all things spicy, yet still, the best-selling hot sauce in India is an American product made with chillies from Mexico. That just didn't feel right.
It turns out, there was a simple explanation.
There were no good alternatives. The food industry is dominated by companies who want you to buy more of the same > not buy new and better. They want you to eat products they know they can sell, not the ones they know you will love.
This is why we all get the same old products with the same old flavours.