Why we exist
Naagin was founded with a rebellious spirit and no small objective: to offer instant taste upgrades to people (of passion) who want better food, and to bring a modern twist to India’s historic and passionate relationship with spices.
Every idea starts with a problem.
Ours was simple: India is the largest consumer and exporter of chillies in the world. Indian cuisine is globally renowned for all things spicy, yet still, the best-selling hot sauce in India is an American product made with chillies from Mexico. That just didn't feel right.
It turns out, there was a simple explanation.
There were no good alternatives. The food industry is dominated by companies who want you to buy more of the same > not buy new and better. They want you to eat products they know they can sell, not the ones they know you will love.
This is why we all get the same old products with the same old flavours.
Kyunki ketchup ka zamana gaya
The Original
That’s right – we’re so pleased with this one that we called it the Original Indian Hot Sauce. This sauce represents the quintessential flavours of Maharashtrian cuisine, featuring the Sankeshwari chilli that gives Kolhapuri food its distinctive spiciness and bright red colour.
This is our one-size-fits all sauce, coming in at a comfortable medium spicy level that may get your nose running, but won’t have you screaming for a glass of milk!
Flavour Profile
A full-bodied uplifter of the bland, the Original is a tantalizing blend of tomatoes, onions and garlic, perfectly combined with Sankeshwari and Bhavnagri chillies to bring you a little kick. Our secret ingredients will leave you salivating!
Heat Level
The Naagin Original Indian Hot Sauce (aka The OG) is family-friendly and suitable for any palette – ladies, gentlemen and children of all ages. This beauty clocks in at a comfortable ‘Medium Spicy’.
Chilli Spotlight
A local Maharashtrian favourite, the Sankeshwari Chilli is known for giving Kolhapuri and even Konkan food its distinctive flavour bright red colour. It’s got a spicy zing so nice a single bottle will not suffice!
Think You Can Handle It?
Smoky Bhoot
Not for the faint of heart (or belly!), The Naagin Bhoot Indian Hot Sauce is our signature extra spicy spice sauce, featuring the infamous Bhut Jolokia (Ghost Pepper) from Assam in North-East India. The hottest chilli in the world that is actually used in cooking, Bhut Jolokia has a distinctive burn that is beloved by lovers of spicy food all over the world.
Naagin Bhoot showcases the fiery cuisine of the North-East and is a full bodied, robust sauce that packs a flavour punch before the heat knocks you out.
Flavour Profile
The rich-textured smoky Bhoot is built on a blend of celery, onions and garlic! The flavour forms a fine base as the Bhut Jolokia and Lavangi chillies slowly creep up on you to delight and torment your taste buds in equal measure.
Heat Level
The Naagin Bhoot (aka The BJ) may not be for everyone but it really should be. We’ve toned it down a bit so we could bring you some serious flavour, but it still comes in with an ‘Extra Spicy’ tag.
Chilli Spotlight
The infamous Bhut Jolokia (Ghost Pepper) hails from Assam & Nagaland. One of the hottest chillies in the world, this flavourful BJ has a distinctive taste and a slow burn you’ll learn to love if you don’t already!
Gotta have your greens!
Kantha Bomb
Just the right amount of greens to complete your palette! The Naagin Kantha Bomb Indian Hot Sauce is our all new exclusive green sauce, featuring south Kerala’s birds eye chilli aka Kanthari Chillies. This sauce is exaclty what it’s name suggests, a bomb of the most quintessential south indian flavours.
Naagin Kantha Bomb is ready to take your taste buds by a storm; it’s spicy, might make your eyes water but nothing that would call for your favourite dairy products
Flavour Profile
Unlike any green sauce you’ve ever had, the Kantha Bomb has a real freshness to it. Wholesome and versatile, it’s got everything you want in a hot sauce – a real explosion of flavour profiles, and maybe the tastiest Indian chilli you’ve never heard of, the Kanthari.
Heat Level
Kanta bomb creates symphony of flavors that is perfect for those who are not into an extremely spicy sensation, yet enjoy that little bit of heat at the same time. It hits all the right notes in your taste buds with the ‘spicy tag’
Chilli Spotlight
The versatile kantahari chilli can pack heat ranging from 50,000 to 100,000 Scoville units. A little dab of this lip-scorching sauce is enough to relish its fresh flavours and raw heat.